-- SELECT SPEAKER HERE -- Regie Marie Plana-Alcuaz Azevedo, Inês Marcial R. Batiancila Lionel E. Buenaflor, PhD Gianina Angela Celine O. Cabanilla P.Chellappandi, PhD | J.P.S.Kumaravel, PhD Nolie G. Enem, PhD Julia Gelfand | Anthony Lin Hiroko Honda Mary Ann M. Ingua Lauren P. Kipaan Eimee Rhea C. Lagrama Li Jia, PhD Brendan Luyt, PhD Allan August P. Malig, CISSP Sherwood McCaskie Corazon M. Nera Selina Owen Yona Primadesi Marian S. Ramos-Eclevia Y. Sumaryanto Wawta Techataweewan, PhD

Marian Ramos

University of the Philippines Diliman

LibRadio, Librarians sa Radyo: Marketing UP Diliman University Library from Online to On Air

MARIAN S. RAMOS is the Head Reference Librarian of the University Library, University of the Philippines Diliman. Her eleven‐year experience in reference and information services ushered her into teaching the same course in the University's School of Library and Information Studies, where she earned both her Bachelor and Masters Degree in Library and Information Science. She has been a speaker in various seminars and conferences for information professionals in the Philippines on the topics reference and information services, electronic resources and access to information.

Abstract

This paper describes the marketing initiatives taken by the University Library to promote its resources and services to UP Diliman community and to the rest of the world. It focuses on the LibRadio: Librarians sa Radyo, a radio program aired at DZUP 1602 as marketing tool of the University Library. It further examines the librarians’ attitudes towards marketing concept and LibRadio.